Neuralya @ M&M Global – Why neuromarketing isn’t really ‘neuro’ any more
Qwince is excited to announce that M&M Global, the global brand for media and marketing offering news, insight, analysis and opinion on the international media sector, named Neuralya in the analysis “The composite mind: Why neuromarketing isn’t really ‘neuro’ any more“.
The analysis highlights as “The field of neuromarketing has changed – measuring brain responses to marketing stimuli is no longer enough. At a time where data is at the forefront of everyone’s marketing strategies, M&M Global looks into the importance of learning to correctly combine capture methods for a range of bodily responses to paint a clearer mental picture on branding.“
Neuralya sets itself apart by collecting multiple biometric information through commercial mobile and wearable technologies in order to determine conscious and unconscious reactions to brands, using disparate data streams from multiple sources to provide insights into implicit and autonomic drivers of consumer purchase behaviour.
Founder and chief executive officer Gianmarco Troia feels that, in order to properly exploit Neuralya’s insights, marketers need to collect user-level information across channels and devices, creating their own database of insights.
“This will be a critical resource to define the future strategies and understand the trends in the customers’ preferences and behaviours,” he adds, encouraging marketers to combine his company’s neuroinsights with traditional marketing techniques to provide a clear image of the target market.
Troia feels the future of the field lies in the development of emotionally reactive new sensors and predictive models, with plans to extend Neuralya’s suite in real time in-store data collection.
Thanks to Anna Dobbie by M&M Global for the great analysis.
Qwince mentioned in Gartner’s Hype Cycle 2016
Each of us respond to different drives and motivations, but there are many drives we can choose from that not only make our careers more fruitful but also more enjoyable. Those people who experience the “Sunday Blues” are in careers which may provide security and certain freedoms, but they lack joy and fulfillment.
Qwince wins Digital360 Awards for Fashion Industry
Each of us respond to different drives and motivations, but there are many drives we can choose from that not only make our careers more fruitful but also more enjoyable. Those people who experience the “Sunday Blues” are in careers which may provide security and certain freedoms, but they lack joy and fulfillment.
TSW and Neuralya @ Wired Next Festival 2016
Each of us respond to different drives and motivations, but there are many drives we can choose from that not only make our careers more fruitful but also more enjoyable. Those people who experience the “Sunday Blues” are in careers which may provide security and certain freedoms, but they lack joy and fulfillment.
Neuralya: innovation for market research (Millionaire)
The story of Neuralya and how a small startup created one of the most innovative products for market research according to Gartner’s Cool Vendor 2016. An amazing article by Millionaire.
Neuralya: Innovation for marketers (Repubblica)
The most important Italian newspaper, Repubblica, introduces Neuralya as one of the most innovative neuromarketing platforms for marketers. Read the article by Filippo Santelli.
Neuralya named in the “Cool Vendor in Market Research, 2016“
It’s hard to express how proud we are to be considered one of the five coolest worldwide technologies for market research.
Today, CMOs need to understand their customers and markets, create strategies and assets, manage programs, products and people.
Neuralya is cool because it acts on the two emerging trends of future markets: predictive models and physiological dimensions.
TSW and Neuralya for User Experience Advanced Testing
Each of us respond to different drives and motivations, but there are many drives we can choose from that not only make our careers more fruitful but also more enjoyable. Those people who experience the “Sunday Blues” are in careers which may provide security and certain freedoms, but they lack joy and fulfillment.
Neuralya is a customer success story for iMotions
Read “Neuromarketing analytics for effective engagement”. Unlike traditional neuromarketing solutions, Neuralya combines a number of devices and metrics to give a deep understanding on what engages viewers and what catches their attention. Furthermore, traditional neuromarketing techniques rely on few indicators to assess the customers’ interest, while Neuralya analytics are based on disparate data streams from multiple sources. Obviously, the data collection’s quality and the flexibility of the platform is closely linked to the iMotions platform.
Neuralya @ Deloitte GreenHouse in Milan
Qwince, with its platform Neuralya, was invited by Deloitte Italia to Milan to the Greenhouse opening ceremony. On the 29th of September 2015, Neuralya, Qwince’s neuromarketing platform was presented as one of the most innovative projects of the Italian Greenhouse.