Do you know
how your customers
behave in your
Store ?
Neuralya LIVE
Customer Engagement & Location Intelligence in store
How it works
With Neuralya LIVE you can find out how much the customer is involved in a location, what attracts them and what emotions they feel. Thanks to advanced technologies such as the latest generation cameras, Wi-Fi hubs, beacons, motion and presence sensors, Neuralya LIVE provides a series of KPIs (Key Performance Indicator) to analyze the sales phase and build a really satisfying customer experience.
What we offer
• Analysis of visitor engagement
• Customer profiling
• Optimal store layout
• Optimization of the Focus Area
• Allocation of resources
• Improvement of the conversion rate
• Customer profiling
• Optimal store layout
• Optimization of the Focus Area
• Allocation of resources
• Improvement of the conversion rate
HOW WE DO
Walkability analysis::
- Number of visitors: number of people passing by;
- Entrances : number of people entering the shop;
- Unique visitors: number of new entries;
- Returned visitors: people already detected during the observation period.
Dwell time analysis: average time of people stationed in a specific area
Heat map: maps showing which areas are busiest
Sentiment positivity: analysis of visitor sentiment
Conversion rate: quantity of people in the shop who generated a sale in the selected period.
Our process
1
Preparation
With Neuralya LIVE you can find out how much the customer is involved in a location, what attracts them and what emotions they feel.
2
Set-up
Our experts install and configure all the necessary sensors, setting up a custom dashboard for the administation.
3
Collection
During this step all the data sent by the sensors installed in customer' store are collected.
4
Analysis
The data are processed using AI Alghoritms in order to make them simple and accessible on our dashboard.
5
Acceleration
Our team of experts works with the customer to innovate the product, brand and business using Neuralya's intuitions and intelligence. We provide a comprehensive strategy on how to improve performance and achieve goals.
Technologies
iBeacon
Proximity sensors able to activate counters or custom video/audio tracks.
AI Sensor
Sensor with an AI module and two cameras that could count the entrances in pre-defined zones, to determine dwell time and preferential routes.
Raspberry Pi
Sensors with an AI module and a camera able to detect faces of passing customers identifying gender, age and sentiment.
Hub Wi-Fi
Able to detect customers' loyalty to your stores.
