Brook Preloader

Social listening for Balaclava case

About the project

The scope pursued in this project was to evaluate the sentiment of social media users relative to Gucci’s “Balaclava” case that was similar to the Blackface. A monitoring of digital conversations was done, analyzing theirs sentiment (positive, negative or neutral) and the type of audience that expressed itself on the argument.

12/04/2019 11:41