About the project

The customer asked for our product Neuralya Live to evaluate the effectiveness of his store layout in Milan (Italy), to know the user experience (in terms of access simplicity, persistence and walkability) of his customers and to collect data about effectiveness of specific interest areas previously designed. Thanks to the usage of sensors and the detected KPIs during the observation period it was possible to identify the type of customers that mostly visited the store (gender, age) and the sentiment in specifics focus areas as well. This allowed the store to start new promotional campaigns aimed to drive new potential customers to purchase and to adapt their expositive spaces to visitors’ profile varying the store layout with the objective of making spaces more usable.