Neuralya enables business transformation by measuring rational and emotional reactions to brands and by delivering a strategy that helps you grow your business.
We provide the skills and technology for human behaviour data analysis to get the best return on your marketing and advertising investment by applying neuromarketing techniques.
The preparation phase includes your brief to define the study’s objectives (i.e. ad optimisation, web page layout analysis, AOI analysis, brand review…), the set-up using Neuralya wearable technology and the selection of the devices to be used during the data collection.
The recruit phase includes the identification of the respondents, the agreement of the incentives, the recruitment of the panel and the selection of the venue to execute the data collection.
After the phase of stimuli and task identification (i.e. app, video, web pages,…) and the calibration process, this phase includes the data collection on all respondents (each respondent will be monitored and data will be securely stored).
This phase includes the analysis of the data collected for each task during the study with the trend identification and insights’ highlights. The analysis is based on automatic algorithms and data scientist team’s review.
The reporting phase provides you with a detailed study that you can access using your secure login on Neuralya’s portal. Advanced reports, raw data, insights (metrics, KPI…) and strategy definition can also be developed for you as an additional part of the service, depending on your business needs.
Our team of experts works with you to innovate your product, brand and business using Neuralya insights and intelligence. Then we deliver a full strategy on how to improve your performance and achieve your business’ goals.
Do any of these questions sound familiar?
Is the user interface of my app or web site effective?
Which soundtrack will make my advertising memorable?
Is my video able to maximise my return on media investment?
Does my advertising evoke the emotions I want it to?