"Do you know
what people think
and feel before
deciding to buy?
Customer experience Design and Testing
How it works
With Neuralya LAB technology we can understand in advance how consumers will react to a new product or if an ad will get the desired emotional involvement.
What we offer
• Gaze Analysis What catches the attention of consumers?
• Emotion Analysis What do consumers feel?
• A/B advertising testing
• Analysis of the customer experience online
• Eye-tracking of the website
HOW WE DO
• Insights (KPI), to measure customer experience including:
- Attraction: indicates if the stimulus manages to capture the public's attention;
- Conservation : represents the way in which a stimulus keeps the public's attention;
- Motivation: reflects the relative balance between motivation of the approach with respect to avoidance;
- Commitment : indicates global emotional reactions to stimuli.