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“Cool Vendors in Market Research, 2016”
©2016 Gartner, Inc. and/or its affiliates. All rights reserved
This year we are incredibly proud to announce that Gartner chose Neuralya as one of the five coolest products able to support the market research industry with new technologies that can help marketing managers to tap new sources of inspiration, reduce costs and get results fast.
According to Gartner, Neuralya is cool because:
We provide neuromarketing insights into purchasing behaviours, by using biometric data that indicates the purchasers’ emotions (that is, “how they feel”).
We integrate a greater variety and volume of sensors and data sources to enhance market research initiatives.
We are an open platform able to integrate the latest technologies. Developments in sensors and analytics demonstrate that biometric data, social media data, contextual data and emotional data can let clients acquire a more holistic view of their customers.
We focus on neuromarketing analytics using multiple data streams from the most reliable sources. For biometric data signals, Neuralya has strong partnership with important providers able to offer wearable devices and data collection techniques.
Product managers and product marketing managers can now seek out advanced neuromarketing analytics and indications through Cool Vendor to mitigate growing threats whilst understanding their customers.
Furthermore, marketing campaign managers, brand managers and consumer research professionals must also understand the markets. Neuralya aids customer research by using sensors to take advantage of available data and to recommend strategic decisions: new product ideas and new markets to enter.
Neuralya provides highly accurate insight based on industry-leading devices.
Emotion analytics have never been so simple and cost effective.